6 Digital Trends We're Tracking at Skift This Week
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.
- The future of travel is mobile: 5 Ways That 21st-Century Travelers Are Unlike Any We’ve Seen Before
- Established travel companies launch startup investment funds: Amadeus Launches Venture Fund To Invest In Travel Startups
- Well-visited destinations enjoy the most social media buzz: Japan and California Top Tumblr’s List of the Most Reblogged Places of 2013
- Travel companies launch Chinese-language sites: TabletHotels.com Enters China’s Luxury Sector with Chinese-Language Site
- Travel companies launch Chinese-language sites: EasyJet Launches Homepage in Chinese
- Hotels come up with new initiatives to create shareable content: Luxury Hilton Chain Turns to Social Media Celebrities for New Campaign
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
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Startups
Corporate Travel, Flying Taxis: Startups Raise $300 Million Over Three Weeks
Travel startups have raised about $400 million so far this year. By this time in 2024, travel startups had raised more than twice that.
Airlines
JetBlue Targets High-Spending Flyers as Industry Competition for Premium Travelers Heats Up
As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.
Tourism
America's National Parks May Face Summer Worker Shortage
The U.S. National Parks Service hasn't seen staffing increase in tandem with surging visitation at many locations. The Trump's Administration's rescinding of job offers to temporary workers, plus other actions, may compromise the ability of rangers to manage crowds this summer.
Airlines
EU Policymakers Raise Concerns Over Slow Sustainable Aviation Fuel Production
The EU has big goals for sustainable aviation fuel, but big goals alone won’t solve the problem. Without major investment to produce more SAF and make it cheaper, these targets may end up being more talk than action.