2026 Archives

Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page.

On Monday’s Good Morning Hospitality, A Skift Podcast, Michael Goldin, Brandreth Canaley, Jamie Lane, and Wil Slickers are joined by Sean O'Neill, Senior Hospitality Editor at Skift, to break down…

Major European airline bosses want stronger protection from Gulf rivals. Sir Tim's message? You had decades to compete, and chose North America instead.

Booking.com's Laura Houldsworth brings hard data and regional authority to a conversation that every operator, platform, and investor with APAC exposure needs to be at Skift Asia Forum for.

A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon.

The Middle East was the world’s second-fastest growing tourism region in 2025 — and then February 28 happened.

Budget airlines are turning to the Trump administration for aid as high fuel costs threaten their ability to stay in business.

The destinations that will win the next decade are the ones that understand culture is their upstream product, not their marketing asset.

India may be one of aviation’s fastest-growing markets, but access comes with tight regulatory strings attached.

Scott Kirby is using the dead American Airlines merger to pitch a new narrative — but don’t forget, his real audience is in D.C. rather than Dallas.