Next Growth Phase for Cruises and a New Sustainability Test
Photo Credit: Exterior of Royal Caribbean International’s Icon of the Seas, the world's largest cruise ship in 2024. Royal Caribbean International
Skift Take
Cruising is rebounding fast, but as the industry posts record growth, there will be mounting scrutiny on sustainability.
The cruise sector is entering a strong growth phase. Passenger volumes are expected to reach 37.7 million in 2025, 25% higher than pre-pandemic levels. Volume is projected to exceed 40 million travelers by 2027.
Major publicly listed cruise companies such as Carnival Corporation, Royal Caribbean, and Norwegian Cruise Line Holdings are forecasting revenue growth of more than 7% this year.
Even with global economic uncertainty, travelers continue to spend more on experiences than material goods — and cruises remain central to that rebound.
Expanding Horizons: Markets and SegmentsCruising’s historical stronghold has been North America and the Caribbean, which together still generate the majority of global passengers.
But the geography of opportunity is widening. The Mediterranean remains a thriving hub, and Asia
