How Gen Z and Millennials Are Forcing a $19 Billion Timeshare Market to Reinvent Itself
Photo Credit: Wyndham Hua Hin Pranburi Resort & Villas. Travel+Leisure Co.
Skift Take
As younger generations continue to shape how and why we travel, vacation ownership is no longer about locking into one resort anymore. It’s about choice, access, and ease, things modern travelers care about most.
The global market for vacation ownership, or timeshare, is expected to cross $19 billion this year and projected to reach over $26 billion in 2029.
Travel and Leisure (earlier known as Wyndham Destinations), said membership in its Club Wyndham Asia program has more than doubled since mid-2023, and 60% of these members are Gen Z or millennials.
“Earlier, we’d probably be saving and buying our house. Today (millennials and Gen Z) would rather focus on experiences,” Barry Robinson, president and MD international operations at Travel and Leisure, told Skift.
This change in priorities is also driving a growing interest in fractional ownership, where people can enjoy luxury items — like holiday homes, yachts, or even private jets — without having to own them outright.
Travel and Leisure is seeing this shift play out most clearly in Asia. As the region’s middle class grows, so does demand for smart, flexible ways to travel without the
