MSC Cruises Targets U.S. Market With New Ships and Port
Photo Credit: Aerial view of MSC World America, a new cruise ship, at sea. MSC Cruises / Ivan Sarfatti
Skift Take
MSC Cruises is big outside the U.S. but remains small in North America's lucrative waters. To fix that, it has debuted a ship for American tastes, a new Texas terminal, new Alaska cruises, and has another ship coming in 2027.
MSC Cruises launched its biggest push yet into the American cruise market this year, betting a new flagship and expanded U.S. operations can help the world's largest privately held cruise company gain ground against its publicly held rivals.
"It's time that we make a bigger mark in the U.S.," said Lynn Torrent, who was appointed president of MSC Cruises North America in May.
The family-owned, European cruise line deployed MSC World America in April, a 1,090-foot vessel that carries 6,764 passengers and ranks as the eighth-largest cruise ship globally.
The ship features the usual bells and whistles: sports bars, comedy clubs, and a ride that dangles passengers 160 feet above the ocean. It's about three football fields long, but, alas, there's no fo
