How Thailand Is Betting on Digital Nomads to Offset Tourism Dip
Photo Credit: Trok Dilokchan is a cultural alleyway in Bangkok, Thailand. Tourism Authority of Thailand
Skift Take
While the aesthetic of Thailand’s latest pitch to digital nomads leans Instagram-friendly, the real aim is to boost the economy.
Thailand is expanding its focus beyond traditional holidaymakers. Its latest campaign targets a growing niche: digital nomads.
Tourism Authority of Thailand’s new initiative, LOCO(AL) Working Space, promotes scenic, community-rich hubs like Bangkok, Chiang Mai, and Phuket as remote work destinations. Thailand's message to remote workers: work from the country, stay longer, and spend more.
“The digital nomad and remote worker segment is of great importance in Thailand’s tourism strategy, as it is a market with continuous global growth, especially after Covid-19,” a spokesperson from TAT’s domestic marketing group told Skift.
The Philippines, where tourism has yet to fully rebound post-Covid, is also setting its sights on attracting digital nomads, with plans to introduce a dedicated visa for remote workers.
“This tourist segment has a high spending rate. Data indicates that they can generate a combined income of over THB
