The Biggest Innovators in Travel and Hospitality: Summer 2024
Photo Credit: Portland airport’s new main terminal Portland airport
Skift Take
The most inspiring trends we’ve picked up on have nothing to do with hyper-glitz. There’s a lot happening right now from visionaries executing with integrity.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.We're back with another edition of the brands and properties that have caught my eye this season.
Yes, you’ll see my thoughts on the best hotels, best lounges and other luxury takes. But this isn’t about the uber-scaling and hyper-glitz of the post-Covid years.
The most interesting trends I’ve seen this year point to a return to normalcy. Too often, luxury has played to guests' egos and, in its worst versions, become an empty reflection of monetary success. The best luxury is heartfelt and sincere. It is not the opulent spread, but rather the perfect ingredient cooked over a wood fire. It is the elegantly restored property with great bones and patina, rather than a rushed build with cheap veneers. Capital frequently tries to pull a fast one on consumers and I’m hoping it gets called out more.
My guess is we'll see a surge in "post-luxury" consumers who prize this realness and depth, and move away from the mindset of "I'll have the m
