Airbnb's CFO on What Went Wrong With Experiences – and What the Fixes Are
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Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.
Airbnb hasn't been vocal about its strategy for experiences since it paused adding new ones last year or even a couple of weeks ago when it confirmed it has been removing some experiences providers from its platform.
But Airbnb Chief Financial Officer Ellie Mertz said Thursday at a Bernstein conference that the company is reinvesting in adjacent products — she had been talking about experiences and hotels. And Mertz discussed some of the company's learnings about why its experiences product hadn't taken off as planned.
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