ChatGPT, Google, and Meta Want to Own Your Next Trip
Photo Credit: OpenAI, Google, and Meta have all updated their AI models. Wikimedia Commons / Alejandro Escamilla
Skift Take
OpenAI, Google, and Meta all envision their chatbots as being digital assistants for travel and more. They're not perfect yet, but they're getting closer.
Generative artificial intelligence has made a big leap in the past few weeks, some of the most significant advancements since it came on the scene 18 months ago.
OpenAI, Google, and Meta each released updated AI models this spring. And they all showed how they envision their chatbots as personal assistants that can understand text, video, photos, and audio.
Each of them used travel-related examples to show how they want users to adopt those assistants — potentially undermining travel companies releasing their own products built on top of tech from OpenAI and Google.
This topic will be part of the discussion during Skift's inaugural Data and AI Summit on June 4 in New York City. Speakers like Shane O’Flaherty of Microsoft and trip planning startup expert Gilad Berenstein will discuss how the industry is adopting AI — and how it's not.
Some initial testing shows that OpenAI’s latest generative AI model still produces factual
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