Skift Take
Even Tripadvisor would agree that the sum of its parts is likely worth more the whole. That's what a potential buyer is likely thinking.
Ever since Liberty Tripadvisor disclosed in early February that it was exploring a potential transaction in which itself and Tripadvisor would be acquired in an all-cash deal, speculation was rife that a private equity firm was behind the possible move.
Apollo Global Management, one such private equity firm, has been looking into that acquisition, Bloomberg reported, citing sources who didn't want to be identified. That exploration is said to be at an early phase and may not come to fruition.
Liberty Tripadvisor wields a majority of Tripadvisor's voting power at 57% so would be the decider on any transaction. Greg Maffei is the CEO of Liberty Media and chairman of Tripadvisor.
Tripadvisor's shares were up about 1.5% late afternoon Wednesday after the report about Apollo's interest.
Other players could get involved, as well.
Apollo in the Travel IndustryApollo has been very active in the travel industry over the past couple of decades. Apollo helped fund Expedia Group during the the beginning of the pan