Megatrends 2024: Artificial Intelligence, the Ozempic Era and Extreme Wellness

Our Megatrends series continues today as Skift Editor-in-Chief Sarah Kopit is joined by Skift Travel Technology Reporter Justin Dawes, and Colin Nagy, a Skift contributor and host of The Skift Ideas Podcast, to tackle three of Skift’s Megatrends for the year.

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Host: Sarah Kopit
Guests: Justin Dawes and Colin Nagy
Producer: Jose Marmolejos

This future-facing podcast begins with a discussion about Artificial Intelligence’s (AI) role in personalizing travel experiences and improving service delivery through data analysis and guest profiling. This will be a shift from current novelty applications like trip planners to practical uses in customer service and operational efficiency. The integration of AI with luxury service aims to create personalized, anticipatory service experiences, leveraging technology to enhance human touch in luxury travel.

The team also discusses the concept of extreme wellness, noting a shift in luxury travel towards performance optimization through meditation, nootropics, rigorous workouts, and biohacks. This trend reflects a growing consumer awareness and demand for data-driven wellness experiences, including specialized hotel amenities and services aimed at enhancing sleep, nutrition, and recovery.

The discussion on medication trends focuses on Ozempic and similar weight loss drugs, noting their widespread influence beyond weight management to potentially reducing alcohol consumption. This shift could have significant implications for the travel industry’s revenue streams, particularly in luxury and wellness sectors.

Skift Megatrends 2024

Every January, Skift launches its annual Megatrends, which forecast the top trends that will define the travel industry in the year ahead.

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