Skift Take
Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.
Vrbo took some not-so-veiled shots at the quality of properties one might get from Airbnb in two commercials that ran in the pre-game and NFL divisional championship games Sunday.
The advertisements, Relax/Rooster and Relax/Spaceship, are part of a Vrbo multimedia campaign that includes out of home, digital and social media advertising, a spokesperson said. Expedia Group, Vrbo's parent company, wouldn't share how much money was allocated to the campaign.
In the Rooster commercial, guests arrive to a farmhouse and one says, "This looks like an actual farm." The guests find a small trailer on the property with a pig snortin