Accor Names New CEOs for Luxury Hotel Brands Orient Express and Fairmont
Key Points
- Gilda Perez-Alvarado will become CEO of Accor's Orient Express brand starting January 1 while retaining her role as chief strategy officer.
- Omer Acar is appointed CEO of Fairmont, succeeding Mark Willis, and will continue his role as CEO of Raffles.
- Accor's leadership changes are part of its strategic efforts to enhance its luxury hotel brands, with Acar having spoken about Raffles' evolution at the Skift Global Forum.
Summary
Accor has announced leadership changes for its luxury hotel brands, appointing Gilda Perez-Alvarado as CEO of Orient Express and Omer Acar as CEO of Fairmont, both effective January 1. Perez-Alvarado will also maintain her position as the group's chief strategy officer, while Acar will continue as CEO of Raffles. These appointments are part of Accor's strategic focus on its luxury segment, with Acar having discussed Raffles' evolution at the Skift Global Forum.
Accor said on Thursday it would appoint Gilda Perez-Alvarado as CEO of Orient Express, its luxury hotel brand, effective January 1.
Just last month, Perez-Alvarado became the chief strategy officer for the Paris-based hotel giant group, a role she'll retain. Previously, she was global CEO of the hotel brokerage firm JLL Hotels & Hospitality.
Accor added that Omer Acar would, on January 1, become the CEO of Fairmont while remaining CEO of Raffles as well.
Acar replaces Mark Willis, who will become an advisor to Sébastien Bazin, the group's chairman and CEO. Skift profiled Fairmont's luxury hotel strategy earlier this year.
Acar spoke on-stage at Skift Global Forum in New York in September about Raffles' evolution.
Photo Caption: Gilda Perez-Alvarado, now Accor's chief strategy officer, spoke on-stage at a Skift Future of Lodging event in 2022 in New York on behalf of JLL. Source: Skift.
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