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European Tourism Mostly Remains Well Below 2019 Levels: Fresh Data


About two-thirds of European destinations remain below their pre-pandemic number of international tourist arrivals, according to the European Travel Commission’s quarterly report released Tuesday. The report covered the first nine months of 2023.

The destinations most far off from 2019 levels were Estonia, Latvia, and Lithuania because of the Ukraine-Russia war. All three countries rely heavily on Russian tourists.

Overall, Europe is 3.2% off and 1.3% off from its 2019 international tourist arrivals and overnight stays, respectively.

Some destinations are seeing a strong comeback. One in three surpassed their 2019 international tourist numbers. Intra-European travel and American tourists have been the key drivers. The boom was most apparent in Southern and European destinations, notably Greece, Portugal, Turkey, Malta, Montenegro, and Serbia.

The European Travel Commission expects a full recovery in 2024 despite persistent inflation and geopolitical instability.

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