Skift Take
The lack of liability for online platforms in hosting user reviews has been under intense political pressure. The proliferation of fake reviews doesn't help, either.
Despite sophisticated machine learning and artificial intelligence, online fake reviews remain a problem. And now, major online travel, retail and review platforms have formed a coalition to combat them.
The coalition includes Tripadvisor, Expedia Group, Booking.com, and Amazon. Google is a notable absence. As is Airbnb, which attended the first Fake Reviews Conference that Tripadvisor organized in San Francisco in October 2022. Trustpilot and Glassdoor are also coalition members.
The goals, according to an announcement Tuesday, are to ensure access to trustworthy user reviews, to develop standards to host them, and to share best prac