Musement Co-founder Claudio Bellinzona Leaves TUI

The co-founder of Musement, Claudio Bellinzona, is leaving TUI Musement. He will be taking on an advisory role with the tours and activities arm of Europe's leading tour operator.

The company confirmed Bellinzona's exit as chief supply officer and confirmed a new tours and activities commercial team, "focused on strategic business to business partners," to be headed up by Nishank Gopalkrishnan, previously TUI Musement chief business officer and the team's newly appointed as chief commercial officer.

Bellinzona leaves TUI five years after it acquired the Milan-based tours and activities startup in 2018. Peter Ulwahn, CEO of TUI Musement, confirmed Bellinzona will continue working with the TUI Musement leadership team on "various new growth opportunities." as he commended his impact on TUI Musement's recovery post-pandemic as well as the completed integration of Musement into TUI.

The unification of TUI Musement's partnerships under one commercial team comes as the division generates 50% of the business' revenues through distribution partnerships that include OTAs like Booking.com and airlines and hotels. The commercial team's portfolio development, through API and white-label distribution, will be for TUI Collections, the company's branded experiences, and third-party experiences.