IDEAS: Emirates Launches Inflight Meal Pre-Order Service Across Europe

Emirates has expanded its inflight meal pre-order initiative across Europe, following the successful launch of the initiative on London to Dubair routes and the positive feedback received from passengers.

The inflight pre-ordering service is available to Business Class passengers, and allows them to reserve their main course up to 24 hours prior to their departure through the Emirates website and app. Onboard the aircraft, cabin crew will then use digital devices to view customer preorders.

According to a release from Emirates, the new initiative forms part of an existing suite of AI-enabled customer preference tracking data and cabin crew reports onboard Emirates, which 'facilitate menu planning, optimal food loading and waste minimization'.

Emirates joins a growing list of airlines developing initiatives that are designed to minimize food wastage and enhance the customer experience, including Virgin Atlantic, United and Lufthansa, among others.