Marriott Bonvoy Launches Miami App-Based City Tour
Key Points
- Marriott Bonvoy launched an app-based self-paced walking tour in Miami, developed with local partners.
- The tour app, priced based on group size, offers $200 in perks per person, including food and cultural experiences.
- Experiences include discounts and complimentary items at locations like the Museum of Graffiti and Havana 1957.
Summary
Marriott Bonvoy has introduced a new app-based walking tour called Capture the City Miami, created in collaboration with local influencers and Miami tourism partners. The app provides an interactive map with curated content and offers perks worth $200 per person, including discounts at popular spots like the Museum of Graffiti and dining experiences such as complimentary mojitos at Havana 1957. The tour is priced according to group size and aims to enhance travel experiences for Marriott Bonvoy's 180 million loyalty program members, although there are no immediate plans to expand this offering to other cities.
Marriott Bonvoy has launched a self-paced walking tour, Capture the City Miami, curated in partnership with Greater Miami and Miami Beach and local fashion blogger Daniela Ramirez.
Available as a mobile app, the tour showcases an interactive map with tips and content created by Ramirez, aka @nany.
Developed as part of the Marriott Bonvoy Loyalty program, the walking tour can be purchased and downloaded according to the size of the group, ranging in price from $59 for 1 to 4 guests up to $159 for 9 to 12 guests. Additionally, it includes "$200 in perks" per person "to experience the best food, photo opportunities, and culture" across the city's South Beach, Design District, Wynwood, and Little Havana neighborhoods.
Some of the experiences included on the city tour:
- Browse Baccarat’s beautiful and colorful crystal and enjoy a complimentary glass of champagne at the BBar and Lounge.
- The Museum of Graffiti in Wynwood, featuring indoor and outdoor exhibitions, with colorful murals by artists from around the globe, with a 25% discount on ticket price.
- Havana 1957, an authentic Cuban restaurant on Ocean Drive for a complimentary traditional mojito with the purchase of an entree.
The tour is meant to give guests "another way to experience the power of travel," according to a Marriott Bonvoy spokesperson who confirmed there are no plans to roll out similar standalone app experiences for any other popular cities at this point.
Marriott Bonvoy has the most hotel loyalty program members, at about 180 million. The program has looked to create immediately accessible experiences for its members, having recently launched its Marriott Bonvoy One Point Moments in June.
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