Skift Take
The tit-for-tat in generative AI one-upmanship has begun with both Booking.com and Expedia having ChatGPT apps. This will go on for many years.
Booking.com is rolling out an AI Trip Planner to U.S. members of its Genius travel rewards program on its mobile app starting Wednesday, the company announced.
The company said the trip planner uses OpenAI's ChatGPT as its foundation, as well as its own AI tools, rather than the rival Google Bard. That choice is somewhat surprising given Booking's long relationship with Google, which counts Booking as one of its largest travel advertisers. On t