India Daily: EaseMyTrip Opens Retail Store in Patna
Photo Caption: EaseMyTrip opened its first offline retail store in Patna. Pictured is Patna Museum. Source: Two Circles/Flickr https://www.flickr.com/photos/94592664@N00/6498396445/
Skift Take
India must increase investment and leverage public-private partnership models to build on its niche tourism offerings — such as medical, wellness and spiritual tourism — to attract more international tourists.
India-based online travel platform EaseMyTrip opened its first offline retail store in Patna in the north Indian state of Bihar, it announced through an exchange filing. The move is aligned with the company’s expansion plans and objective of tapping customers who prefer ‘meet and greet’ kind of an experience. The store will offer services like flight and hotel bookings, purchasing bus, train and group fare tickets, and availing holiday, cruise and charter packages, along with the add-on services of visa application and related formalities. In another development, the company has also announced its renewal of a long-term contract with travel technology provider InterGlobe Technology Quotient for seamless access to Travelport+ (1G), a travel commerce platform for booking tickets. EaseMyTrip stands to gain a sum of $12.2 million over a term of agreement which it could further utilize for its inorganic growth and global expansion.
To incentivize overseas tourists
