Short-Term Rentals

Inspirato Will List on Airbnb, Vrbo, Lower Prices for New Phase of Growth

Srividya Kalyanaraman
Inspirato Member Lounge at Solaris in vail colorado exterior source inspirato

Photo Caption: The exterior of the member lounge at Inspirato's Solaris resort in Vail, Colorado, where guests can relax before or after skiing. Source: Inspirato. 

Skift Take

Inspirato hopes to retreat the missteps taken with rapid growth in portfolio with longer leases by lowering rates and using third-party distribution channels. The path to profitability is paved in moderate growth.

Thanks to excess supply and lower occupancy, luxury travel brand Inspirato will use online travel agencies including Airbnb and Vrbo to list its luxury rentals — but without the high-end frills.

In the past two years, the Denver-based company increased its total portfolio by 100 percent, adding 365 controlled accommodations, ending 2022 with a total of 733 controlled accommodations. The company's operating expenses climbed to $152 million or 44 percent of revenue in 2022. 

And to recoup some of those costs, the company will use "proven third-party distribution channels," like Airbnb and Vrbo to list its rentals. "Where we have excess supply, we can use proven third-party distribution channels like a Vrbo and Airbnb, strip out