Richard Branson’s Virgin to Launch New Experiences Offering in U.S.

Richard Branson’s Virgin Experience Days is betting on a thriving experiences economy, and Americans wanting to spend more time doing meaningful things together, by expanding its U.K. brand across the pond.

Carrie Keplinger, the company’s new chief commercial officer announced on LinkedIn that she would be working with its UK based management team, as part of Equistone Partners Europe, to scale the business in the U.S. market.

In July of 2021 the company launched Virgin Experience Gifts in the U.S., which has some 2,000 experiences on offer from racing adventures, helicopter rides to food tours and spa days.

Launch partners in the U.S. have yet to be revealed, but its’ U.K. counterpart works with and offers some 3,000 experiences.