Olympics Organizers Mix Vacation Packages With Sports in New E-Commerce Concept
Skift Take
Get ready for a fusion of traditional French tourism and elite sports during the Olympic and Paralympic Games in 2024. A lot of responsibility now rests with new hospitality provider, On Location.
Big ticket sporting events will go hand-in-hand with Emily in Paris-style tourist experiences next year, as the International Olympic Committee and U.S. event specialist On Location team up to launch a new e-commerce website to sell tickets with hospitality packages.
The committee has taken what it characterized as a novel approach to the next Olympics, which takes place across France starting July 26, 2024, by opting for a single, centralized platform — the first time in the Games’ history, it claims.
On Locations' e-commerce website went live on Tuesday, and got off to a relatively smooth start with waiting times of around one
