The Biggest Innovators in Travel and Hospitality: 2022 Year-End Edition


Skift Take

We're back with another installment of inspiration in hotels and hospitality. Female-led luxury seemed to be a common theme this year, alongside those maintaining standards, leading teams, and executing on subtle touches for the people who notice. Here are a few brands, ideas, and services that deserved a hat tip in 2022.

Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.

One of the best definitions of high-end hospitality I saw this year suggested: “Luxury is when the standard operating procedure isn’t showing.” This hit the nail on the head for the products and experiences that transcend good into great. The guest feels a sense of detail, thoughtful anticipation, and comfort but the gears and machinations to deliver it remains hidden.

Luxury is indeed at a crossroads: with the resurgence of travel, some of the tensions and pressures come front and center; to deliver this type of experience (and to justify the cost), staff that feel a higher calling are necessary. This, of course, is difficult in a job market that is still healing from the deep cuts and emotional scars of the pandemic. But I firmly believe that future of enlightened hospitality will be less by financial engineers and debt-laden entities but rather defined by the entrepreneurs, the thinkers, and those that see the task of providing comfort and obsessing over detail a