Skift Global Forum Video: Strategies for the Transition to Net-Zero Travel

This sponsored content was created in collaboration with a Skift partner.

In this video:

• Travel companies weigh sustainability needs with practical policies: Businesses are hungry for knowledge on sustainability policy and practices, with the need for better strategic directives, investment frameworks and leadership.
• Shifts in operations require a strategic transformation: New practices toward net-zero will impact existing operational methods, and industry operators will need to think about logistical transformations to business models, the importance of partnership leverage, and top-to-bottom organizational alignment.
• How to engage travelers to be part of the solution: Companies must engage and encourage leisure travelers to follow through on sustainability initiatives and close the “say-do” gap.

Sustainability is at the forefront of today’s travel world, with brands and operators seeking leadership and cohesive strategies on how to act more sustainably.

In this panel discussion video from Skift Global Forum 2022, Jeff Nieman, senior vice president, operations initiatives, Hertz Corporation, Danielle Bozarth, senior partner, McKinsey & Company and Wouter Geerts, director of research, data product, Skift, discuss strategies around the report’s key tenets, including decarbonization initiatives, how to partner with business travelers, issues around leisure travel attitudes, and insights into how to build companies with green practices, as the industry navigates towards a net-zero future.

To learn more about this topic, please download Skift Research and McKinsey & Company’s recent report, “Accelerating the Transition to Net-Zero Travel – Strategies for Action”.