Intrepid Travel Makes Bigger Bet on Australian Tourism by Buying JOOB
Photo Credit: Intrepid Travel is expecting to seem a boom in travelers on its Australia offerings Intrepid Travel
Skift Take
Intrepid Travel expanding the scope of its Australia trips is a way-overdue step for a company that has failed to fully take advantage of one its most lucrative markets.
Tour operator Intrepid Travel is buying a 60 percent stake in JOOB, an Australian destination management company, to expand in Australia with domestic tourism expected to boom in the near future.
"By having an Australian tour operator, that will enable us to offer fantastic Intrepid experiences to our loyal Intrepid consumers in Australia," said Intrepid CEO James Thornton.
"We felt it was easier to get national coverage via acquiring JOOB rather than trying to set up our individual depots ourselves in each of the different states, which would have taken a significant period of time and energy. It can enable us to get revenue quicker by doing this acquisition."
Financial terms of the transaction were not disclosed.
Intrepid'
