Skift Take

In this video from Skift’s Sustainable Tourism Summit, we hear from Brune Poirson, Accor’s chief sustainability officer, about the brand’s unique approach to sustainability and the steps it's taking to preserve the natural environments around its properties.

In This Video:

  • Sustainability and science: A discussion around how Accor has focused its sustainability strategy as a holistic transformation plan, putting emphasis on science and facts.
  • Investing in nature: A look at how Accor’s plan to achieve carbon neutrality by investing directly in nature and placing biodiversity at the forefront of its sustainability operations.
  • Latest objectives: How Accor is reducing its properties’ fresh water impact and footprint, fighting food waste, and combating deforestation as part of its primary objectives, and how taking a ‘quality over quantity’ approach is key to successful sustainability strategies.

With sustainability and climate change increasingly becoming core components of brand strategies, leaders in the hospitality space are seeking out best practices on how to design and invest in the environment through impactful biodiversity initiatives.

In this video from Skift’s Sustainable Tourism Virtual Summit, Brune Poirson, Accor’s chief sustainability officer, speaks with Alison McCarthy, SkiftX’s content director, about Accor’s ambitious sustainability objectives toward achieving carbon neutrality in 2050, its emphasis on protecting the natural environments around its properties, how it involves guests in their efforts to do so, and how other hotels can develop their own biodiversity initiatives.

Tags: accor, hotels, SkiftX Showcase: Hospitality, sustainability