Beyonk Snaps Up Bookinghound to Create UK’s Biggest Seller of Attraction Tickets
Photo Caption: Being British, the attractions Beyonk sells include visits to llama farms.
Skift Take
This deal will unite Beyonk's capital access with technology and geographic reach Bookinghound has. Bookinghound's founder will stay on, as Beyonk's CEO leads the combined company.
London-based Beyonk will announce Wednesday that it bought smaller rival Bookinghound, creating the United Kingdom's biggest seller of tickets to on-the-ground attractions, Skift has learned.
The move marries Bookinghound's wider geographic reach and specific technologies with three-year old Beyonk's access to capital and management team, said Beyonk's chief executive and founder Oscar White. White will lead the combined company. Bookinghound CE
