Vacation Rentals Now Offering Fractional Ownership as Pure Investments
Photo Caption: A Visit Florida campaign ad. Florida is the first target of new vacation rental investment company Here. Source: Visit Florida.
Skift Take
Fractional ownership isn't to be confused with the longstanding concept of timeshare. Still, ready for the sales pitch?
A Miami-based startup aspires to make investing in vacation rentals almost as straightforward as buying individual stocks of public companies.
New company Here filed with U.S. regulators this month to soon offer an investment product that lets investors buy "ownership shares" in vacation rentals — though not rights to stay in the properties — for as little as $1.
"Investing in vacation rentals is pretty much reserved for the wealthy or for professional property managers," said founder and CEO Corey Ashton Walters. "We want to remove the barriers."Fractional ownership isn't to be confused with the longstanding concept of timeshare, or vacation ownership. The startup's model doesn't give investors
