Skift Take

SH Hotels & Resorts has a new CEO after his successor lasted only a few months. Beefing up the company's brand presence in the highly competitive lifestyle hotel sector is crucial to success.

Series: Early Check-In

Early Check-In

Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.

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Leaders at SH Hotels & Resorts — the Barry Sternlicht-founded company behind the 1 Hotels, Baccarat, and Treehouse hotel brands — are charting a post-pandemic growth trajectory at a time when bigger competitors want exactly the kind of brands it offers.  The comp