Skift Take

After another year of pandemic pain, citizens will probably be visiting destinations closer to home when celebrating this coming October.

China’s Golden Week holiday this year is unlikely to see domestic travel rebound to pre-Covid levels, industry estimates show, hurt by uncertainty over pandemic curbs and consumer fears about the health of the economy.

The seven-day holiday from Oct. 1 to mark the founding of modern China is traditionally one of its busiest times for travel and is closely watched as a barometer of consumer demand in the world’s second-largest economy.

Chinese travel booking site said it is expecting some 650 million trips, about 80 percent of the number made for the same period in 2019 and the lowest level since 2017. That is only a tad higher than the 637 million trips made last year when the holiday was eight days long.

“The impact of Covid-19 is big and is long,” said Zhang Qidi, visiting researcher at the Center of International Finance Studies at the Central University of Finance and Economics in Beijing.

“Citizens are heavily indebted because of their home and car loans and that has resulted in a decline in disposable income.”

While China’s economy has rebounded from last year’s coronavirus-led slump, momentum in that recovery has slowed over the past few months — in part due to Covid-19 curbs imposed in several provinces and more recently due to power shortages.

For those who are traveling, cheaper shorter trips are in vogue.

Online searches for “niche travel destination” have surged in the run-up to the holiday, according to Chinese lifestyle site Little Red Book, and domestic online travel company Group said last week that more than half of the tourists using its platform were preferring to take shorter distance trips.

“Going to fifth-tier cities is the new choice for the long holiday,” said in a report, referring to some of the country’s least-developed and rural areas.

China’s commerce ministry said this month it would strengthen efforts to boost consumer spending. At least 20 local governments have handed out coupons that can used at shopping malls, convenience stores and restaurants to encourage spending from late September’s Mid-Autumn Festival through to Golden Week, state media has said.

(Reporting by Sophie Yu and Brenda Goh; Editing by Edwina Gibbs)

This article was written by Sophie Yu and Brenda Goh from Reuters and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to [email protected].


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: china, coronavirus, covid-19, golden week

Photo credit: Chinese travel booking site said it is expecting 650 million trips to be made this year. Ling Tang / Unsplash

Up Next

Loading next stories