Skift Take

In this video we hear from John Pagano, CEO of The Red Sea Development Company and Matt Heidkamp, Skift’s head of creative strategy, on regenerative development in Saudi Arabia and the broader drive towards sustainable solutions in travel’s new era.

This sponsored content was created in collaboration with a Skift partner.

In this video:

  • Regenerative Tourism: A deeper look at how The Red Sea Development celebrates nature and champions sustainability and wellness to create dynamic, future-ready tourism experiences.
  • World-leading Projects: An overview of Red Sea’s latest pioneering regenerative development projects along the Saudi Arabian Red Sea coast.
  • Partnerships: How The Red Sea Development Company shares learning and knowledge in the space, teaming up with scientific and environmental groups to deliver 100 percent renewable tourism.
  • Carbon-Neutral: How carbon sequestration and neutralization features in Red Sea’s broader vision, including around a large-scale international airport.

With sustainability and 100 percent renewable protocols at the heart of its vision, The Red Sea Development Company has been guiding Saudi Arabia’s recent diversification into a dynamic destination by helping construct cutting-edge tourism infrastructure along the Red Sea coast.

In this one-on-one, CEO John Pagano takes us through the shared vision behind Red Sea’s regenerative approach — one that strives to make destinations better off as a result of tourism. He highlights how more groups in the industry can “break inertia” to dust off the status quo and step boldly into a new paradigm of renewability, sustainability, and regeneration, with future generations and the well-being of the planet top of mind.

To read more about The Red Sea Development Company check out some of Skift’s recent work.

This content was created collaboratively by The Red Sea Development Company and Skift’s branded content studio, SkiftX.


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Tags: climate change, red sea, Red Sea Development Company, regenerative tourism, saudi arabia, sustainability

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