Reopened Museums Lean Into Local Tourism Boom
Skift Take
The physical experience of a museum visit will remain incomparable to a virtual experience, which is why these museums are trying to lure visitors burnt out from watching art on a screen.
When the world of tourism shut down in March 2020 because of Covid-19, many museums resorted to virtual visits, activities and programs as a safety net to tide them over and keep in touch with guests and members.
Now, global museums are opening up in-person but international visitors are still few and far between. So museums are pushing into drive-to tourism trends, attempting to lure in local traffic with interesting exhibitions and shows.
One example, from the Van Gogh Museum in Amsterdam, Netherlands, was to create a curation of its most striking Vincent van Gogh’s acquisitions over the past 10 years. The exhibition titled "Here to Stay: A decade of remarkable acquisitions and their stories", was the museum’s attempt to explain the reasoning behind acquisitions dating back a decade.
"The stories are told from various perspectives, offering visitors a new take on the artworks and explicitly inviting t
