Skift Hospitality and Marketing Summit Video: How Hotels Can Drive Demand With Workforce Lodging Programs

This sponsored content was created in collaboration with a Skift partner.

In this video:

• America’s Blue-Collar Workforce: Who these travelers are, what travel looked like for these workers over the pandemic, and how they can bring consistent volume to hotels to help them manage their business and revenue streams.
• The Future of Workforce Lodging: Why duty of care and seamless booking and payment processes will play an increasingly larger role.
• Shifts in Payments and Billing: What hotels should keep in mind when thinking about how they can streamline their payment and billing processes as travel begins to recover, whether interacting with guests, vendors, or employee payroll.
• Evolving Policies and Safety Procedures: How hotels can effectively manage and communicate shifting policies and messaging to their guests, partners, and vendors.

Skift’s Hospitality & Marketing Summit brought together leaders from across the hospitality ecosystem, including CEOs, high-level executives, and general managers on the ground, who discussed the opportunities and challenges in the sector alongside Skift editors. As U.S. states quickly reopen to full-capacity and vaccinations continue to roll out, the hospitality industry is facing big questions on what comes next.

In this video, we hear from CLC Lodging President Ron Rogers about how hotels can benefit from engaging with workers who travel for the essential projects that keep North America running — especially as white-collar business travel continues on a slower recovery path.

To read more about CLC Lodging, check out some of SkiftX’s recent work.

This content was created collaboratively by CLC Lodging and Skift’s branded content studio SkiftX.