Though global retail has transformed drastically throughout the past decade, travel retail still lags behind. Pre-pandemic, booming air travel did not correlate with greater revenue – Boston Consulting Group shows how passenger spending had been declining despite the travel retail market tripling in size since 2002.

It is clear that new business and commercial models, collaborations, and partnerships are crucial to the future of the space, as modern innovation extends further across all aspects of corporate life.

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In this moment of incredible change, there are huge opportunities to rethink, revamp and modernize the travel retail space. Travelport is teaming up with executives from American Airlines, Immersion, and eDreams to discuss the modern world of retailing in an hour-long webinar on June 24, 2021.

During the ‘Hello Modern Retailing’ event, attendees will hear the neuroscience secrets behind engaging customers emotionally in person and online, and more about the industry best practices and cutting edge tools to enhance the customer experience.

WHAT YOU’LL LEARN

  • The trust factor: The results of new research from trust experts Edelman investigating the state and impact of trust in travel retailing
  • The art of the sell: How neuroscience can help travel companies build engaging retailing experiences
  • Superior retailing: A look at the tools needed to offer an enhanced retailing experience; and
  • Retail in real life: How the travel retail scene is shifting in real time.

KEY SPEAKERS

Greg Webb, CEO, Travelport:> Webb brings over 20 years of experience in product and business development to the table. He is a current member of the U.S. Travel and Tourism Advisory Board, and the board of Sabre Holdings Corp.

Paul J Zak, Founder, Chief Immersion Officer, Immersion: TED talker and expert neuroscientist, Paul J Zak is the Professor of Economic Sciences, Psychology & Management, and Director, Center for Neuroeconomics Studies at Claremont University. He founded and functions as Chief Immersion Officer at Immersion: a prediction engine that uses ‘neuroeconomics’ to predict customer behaviour.

Dana Dunne, CEO, eDreams: CEO and Executive Director of eDreams, Dunne sits on the board and management of over 16 global organizations, including Go Voyages Trade SAS, and Liligo Metasearch Technologies SAS.

Alison Taylor, CCO, American Airlines: American Airlines’ CCO since 2016, Taylor currently sits on the board of The Global Business Travel Association, and previously headed sales at Starwood Hotels & Resorts Worldwide.

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WHO SHOULD ATTEND

  • Travel agencies (including TMC, OTA, leisure)
  • Travel providers (air, hotel, car, rail)
  • Corporates
  • Technology providers
  • Anyone looking to be a better, modern travel retailer

‘Hello Modern Retailing’ is happening on June 24, 2021 in the below time zones:

APAC/EMEA: 2pm CST/ 4pm AEST / 7am BST

EMEA/AMS: 10am EDT/3pm BST

This content was created collaboratively by Travelport and Skift’s branded content studio, SkiftX