Saudi Arabia Appoints Former Head of the WTTC to Top Advisory Role for Tourism Push
Photo Credit: Gloria Guevara Manzo (pictured), the former head of the World Travel and Tourism Council, is now an adviser to Saudi Arabia on tourism. World Travel & Tourism Council / World Travel & Tourism Council
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The challenges will be many in trying to help Saudi Arabia to establish a strong tourism foothold. With this new role, all eyes will certainly be focused on whether Manzo can leverage her global experience to assist the kingdom in a post-pandemic world.
Saudia Arabia, looking to ramp up its tourism efforts to diversify away from an oil economy, has appointed Gloria Guevara Manzo to a top advisory role.
Manzo most recently held the high profile job of CEO of the World Travel and Tourism Council (WTTC). She resigned earlier this month and was replaced by Julia Simpson.
In making the appointment, Saudi Tourism Minister Ahmed Al Khateeb this week pr
