Skift Take

Major travel companies like Hilton Grand Vacations are pumping millions, if not billions, of dollars into the idea travelers favor the familiarity of a brand. If it pays off, the vacuum of boutique offerings will be the next travel investment opportunity.

Series: Early Check-In

Early Check-In

Editor’s Note: Early Check-In, Making Sense of the Week in Hotel Deals & Development: First thing every Monday morning, hospitality reporter Cameron Sperance brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry. Start your week by being smarter.

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After watching their stock price fall 68 percent from just mid-February to mid-March 2020, the leaders at Hilton Grand Vacations began talks two months later with another timeshare company, Diamond Resorts, about an acquisition. The agreed-upon sales price shows how the travel