Skift Take

The pace of hotel development in the Middle East has fallen for more than a year, but companies aren't shying away from introducing new brands to the region. If it can sustain its winter travel appeal — and that's a big if — expect the development pendulum to swing in a positive direction.

Series: Early Check-In

Early Check-In

Editor’s Note: Early Check-In, Making Sense of the Week in Hotel Deals & Development: First thing every Monday morning, hospitality reporter Cameron Sperance brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry. Start your week by being smarter.

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Companies like Accor, Wyndham, and Marriott all announced plans in recent days to beef up their presence in the Middle East. But the brand buildup has a ways to go to offset the six quarters of a hotel development decline in the region. There are currently 542 projects, or nea