Skift Take
Crisis creates opportunities. No travel company has seized that mantra more than JetBlue. The airline's president Joanna Geraghty said a shift to more leisure and family travel has hit JetBlue's sweet spot, even in these unprecedented times.
JetBlue President Joanna Geraghty outlined the aggressive strategy of her airline during the pandemic, including tacking on new routes, in a discussion with Senior Travel Tech Editor Sean O’Neill during Skift Global Forum. The highest-ranking woman in the U.S. airline industry also said it’s time for that to change. The writeup of the session is here.
Watch the video of discussion in its entirety, below.
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Tags: jetblue airways, sgf2020, skift global forum 2020, videos