Skift Global Forum Preview: Reverting to Normal Shouldn’t Be Tourism’s Goal
Photo Credit: The next 10 years of tourism won't be like the last. Unsplash / Erik Odiin
Skift Take
There may be some optimists who believe tourism will bounce back to where it was pre-pandemic, but that ignores the reality that tourism shouldn't return to where it once was.
Ten years ago, the tourism industry was on the precipice.
A perfect storm of factors — the democratization of online booking, the entry of Airbnb and other cheaper accommodation options, the growth of low cost carriers, and the experience economy broadcast from our phones — were all poised to create a decade of explosive growth for the tourism industry.
It's rare that such multivariate growth comes to such an abrupt end, but in 2020 it did. Spectacularly so.
The big question, of course, is what the next decade looks like. The answer d
