Hotelogix Merges With 2 Hotel Tech Firms to Lead Rollup in India
Skift Take
The merger of Hotelogix, a property management system, with AxisRooms, a provider of revenue management and distribution services, and RepUp, an online reputation management tool, is probably one of many mergers likely in hotel tech in response to the crisis.
Hotelogix, a maker of core operational systems for hotels, is merging with AxisRooms, a distribution company, and RepUp, a maker of Xperium reputation management and guest marketing software.
The companies didn't disclose the terms of the merger announced Wednesday morning. Hotelogix has raised more than $8 million to date. Vertex Ventures (the venture capital arm of Singapore's sovereign wealth fund Temasek), Accel Partners, Saama Capital, and other Hotelogix investors backed the merger. The new holding company, Hotelogix, is based in Singapore.
The three brands together serve more than 10,000 hospitality businesses, such as hotels, hostels, and vacation rentals. The combined organization will become one of the largest software-as-a-service providers for the hospitality sector in Asia Pacific, with more than 200 workers, mostly in Bangalore and Noida, India.
Skeptics might argue that the merger might have been the only way the three companies could all s
