Articles tagged “reputation management”

Online Reviews in an Airbnb World Are Much More Positive

Online Reviews in an Airbnb World Are Much More Positive

Rafat Ali, Skift

A fascinating peek into how user reviews get changed in a sharing economy platform site like Airbnb, but this paper leaves the possibility of tons more research that could be done from here.

4 years ago

SeaWorld Credit Rating Lowered to Junk Status by Standard & Poor’s

SeaWorld Credit Rating Lowered to Junk Status by Standard & Poor’s

Dennis Schaal, Skift

SeaWorld's brand hit has parallels to the reputation damage that fellow Florida operator Carnival Corp. has had to deal with over the last two years. Carnival is only now recovering, and SeaWorld's struggles may turn out to be more protracted because ending killer-whale shows is a decision SeaWorld isn't ready to make.

4 years ago

How Hotels Became Hip to Online Reputation Management

How Hotels Became Hip to Online Reputation Management

James O'Brien, Skift

Understand the questions, get the context, get the answers, get the report.

5 years ago

TripAdvisor Partners With Cornell for Reputation Management Course

TripAdvisor Partners With Cornell for Reputation Management Course

Dennis Schaal, Skift

It's old news that the hotel establishment has embraced TripAdvisor. Haters can keep on hating. But the TripAdvisor-Cornell partnership makes even more marginal those who would dismiss the power of user reviews and TripAdvisor itself.

5 years ago

New Skift Trends Report: The Next Phase of Online Reputation Management for Travel Brands

New Skift Trends Report: The Next Phase of Online Reputation Management for Travel Brands

James O'Brien, Skift

We're long past the point where travel brands are powerless against online reviews, but that doesn't mean there isn't still a great deal to understand. Understand where ORM is heading with this report.

5 years ago

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

Dennis Schaal, Skift

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

5 years ago

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors

Dennis Schaal, Skift

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

5 years ago

ReviewPro Does Layoffs While Trying to Raise $10 Million

ReviewPro Does Layoffs While Trying to Raise $10 Million

Dennis Schaal, Skift

Reputation management firms such as ReviewPro are evolving into being more than reputation management firms as the competition heats up. One of the key issues for hotels is that many of these tools aren't truly global, failing to tie into Chinese social networks, for example, and working only in a limited number of languages.

5 years ago