Articles tagged “reputation management”

News Blog

Only Two Travel Brands Feature in U.S. Top 100 Most Visible Brands List

According to new rankings from the¬†Axios/Harris Poll 100, an annual survey to gauge the reputations of the 100 most visible brands in United States, Delta and Spirit are the only travel pureplays featured in the list. The survey this year focused on how the social issues companies are increasingly leaving into affect their reputation. For…

Online Travel

Tripadvisor Digs Deeper Into Subscription Services for Hotels and Restaurants

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

Tripadvisor Digs Deeper Into Subscription Services for Hotels and Restaurants

Online Travel

Hotelogix Merges With 2 Hotel Tech Firms to Lead Rollup in India

The merger of Hotelogix, a property management system, with AxisRooms, a provider of revenue management and distribution services, and RepUp, an online reputation management tool, is probably one of many mergers likely in hotel tech in response to the crisis.

Hotelogix Merges With 2 Hotel Tech Firms to Lead Rollup in India

Hotels

Online Reviews in an Airbnb World Are Much More Positive

A fascinating peek into how user reviews get changed in a sharing economy platform site like Airbnb, but this paper leaves the possibility of tons more research that could be done from here.

Online Reviews in an Airbnb World Are Much More Positive

Tourism

SeaWorld Credit Rating Lowered to Junk Status by Standard & Poor’s

SeaWorld's brand hit has parallels to the reputation damage that fellow Florida operator Carnival Corp. has had to deal with over the last two years. Carnival is only now recovering, and SeaWorld's struggles may turn out to be more protracted because ending killer-whale shows is a decision SeaWorld isn't ready to make.

Hotels

How Hotels Became Hip to Online Reputation Management

Understand the questions, get the context, get the answers, get the report.

How Hotels Became Hip to Online Reputation Management

Hotels

TripAdvisor Partners With Cornell for Reputation Management Course

It's old news that the hotel establishment has embraced TripAdvisor. Haters can keep on hating. But the TripAdvisor-Cornell partnership makes even more marginal those who would dismiss the power of user reviews and TripAdvisor itself.

TripAdvisor Partners With Cornell for Reputation Management Course

Media and PR

New Skift Trends Report: The Next Phase of Online Reputation Management for Travel Brands

We're long past the point where travel brands are powerless against online reviews, but that doesn't mean there isn't still a great deal to understand. Understand where ORM is heading with this report.

New Skift Trends Report: The Next Phase of Online Reputation Management for Travel Brands

Hotels

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

The Positive TripAdvisor Ratings Taking the Sting Out of Online Reviews

Hotels

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors

Among the sites with the most reviews of luxury brands, it is interesting that online travel agencies, such as Booking.com, Expedia.com and Hotels.com, which only accept reviews from verified guests, are among the leaders and are definitely making their presence felt.

Users Give Small Luxury Hotel Brands Better Reviews Than Big Competitors