Skift Take

It would be the biggest industry marriage since Marriott and Starwood. Is it the pandemic, or did Accor CEO Sebastien Bazin have his eyes set on IHG all along?

Shares in France’s Accor rallied on Thursday after Le Figaro newspaper reported it had examined a potential merger with British rival InterContinental Hotels (IHG) that would create the world’s biggest hotel group.

The hospitality sector has been hit hard by the coronavirus crisis as travel dwindles, forcing many hotel owners to temporarily halt bookings and shore up their finances.

Le Figaro said no formal approach had been made by Accor, which is behind brands such as Ibis and Movenpick, to IHG, which owns Holiday Inn and Crowne Plaza. Based on current prices, a combined firm could have a market value of about $17 billion.

Without citing sources, it added Accor’s management board was in favour of a deal, but Accor chairman and CEO Sebastien Bazin, who had set up an internal taskforce on the matter, was more cautious about moving ahead.

Come hear Accor CEO Sebastien Bazin and IHG CEO Keith Barr during separate sessions at the Skift Global Forum Online Conference September 21-23

An Accor spokeswoman said the company did not comment on market rumours. IHG declined to comment.

Accor shares were up 1.9%. The company, which faces higher interest payments after it was downgraded to junk status by ratings agency S&P Global earlier this week, has been punished by investors this year, with its shares down over 43% so far.

Shares in IHG, down around 23% this year, were up 0.35% at 0825 GMT after surging as much as 3.1% in early trading, outperforming a falling FTSE-100 index.

A marriage between the two firms would propel them far ahead of U.S. rival Marriott by number of hotel rooms, with over 1.6 million between the two.

For More on Hotel Mergers From Skift: Is Accor the Next Starwood? What’s Next for Hotel Mergers

It could also make geographical sense, with Accor and its brands more skewed towards Europe, while IHG has larger operations in the United States and is also growing fast in Greater China.

Both firms have announced job cuts and cost savings plans in recent weeks as they try to cope with the fallout from the pandemic.

(Reporting by Sudip Kar-Gupta, Benoit Van Overstraeten, Tanishaa Nadkar and Sarah White; Editing by David Goodman and Mark Potter)

This article was from Reuters and was legally licensed through the Industry Dive publisher network. Please direct all licensing questions to [email protected].

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Tags: accor, hotels, ihg, mergers

Photo credit: Accor has expressed interest in merging with hotel rival IHG Skift

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