Introducing the Skift Recovery Index Measuring the Rebound in 15 Countries Each Week

Skift Research is excited to announce the launch of the Skift Recovery Index that will provide detailed insight every week into the recovery of the travel industry in 15 countries.

The Skift Recovery Index is a real-time measure of where the travel industry at-large — and the core verticals within it — stands in recovering from the Covid-19 pandemic. It provides the travel industry with a powerful tool for strategic planning, of utmost importance in this uncertain business climate.

The global Skift Recovery Index currently stands at 39 points relative to a baseline reading of 100, indicating that our industry’s output has fallen by just over 60 percent due to the crisis. This represents a nascent recovery of 11 points from the absolute low of 28 in the week of April 5th.

What sets us apart from the other indexing sources and dashboards is that we aggregate and decipher data measuring different aspects of travel performance, which is all crucial for understanding and estimating the short-term as well as long-term recovery.

The index comes with a weekly report which highlights the most important changes in the past week, and provides further insights going beyond the index. The first report is available to read below. All subsequent weekly updates and full data sheets will be available to our Skift Research subscribers.

Our Data Partners

We would like to thank our data partners who are contributing to the Skift Recovery Index by providing their proprietary data with us.

We are currently working with Arrivalist, Criteo, Hotelbeds, OAG, RateGain, Shiji Group, SimilarWeb, SiteMinder, Sojern, and Transparent as data partners for the Skift Recovery Index. Together we are stronger, and that is also true for data insights. By combining and weighting data covering various aspects of travel performance, we are able to build more robust estimates of where the industry stands.

We would welcome more data partners to join this effort. Please get in touch below if you feel you can add data to further strengthen the index.

What To Expect

15-country coverage:
Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Singapore, Spain, Thailand, U.S., United Arab Emirates, and the United Kingdom

We track indicators for each country as a destination, as well as a source (origin) market.

Indicator coverage by travel vertical:
Lodging: We track the performance of both hotels and short-term rentals, through indicators including web traffic, searches, bookings, room nights, occupancy, revenue per available room (RevPAR), and cancellation rates.

Air: Web traffic, searches, bookings, seat capacity, load factor

Drive: Car rental web traffic, car rental bookings, car journeys made

On top of this, we track a host of macroeconomic indicators for every country, including the labor market, and business, consumer, and financial conditions.

Weekly reports:
We will publish a weekly report that looks at data for the previous week, and highlights the latest interesting insights, as well as further deep dives into specific countries, verticals, or indicators.

Data sheets:
The full data set is available to our subscribers, to dive deeper into those indicators that might be of interest to you.

Access:
The Skift Recovery Index and weekly analysis reports are available to our Skift Research subscribers.