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This past Friday, I launched a new weekly livestream Q&A series we’re calling it “The Long View With Rafat.” The livestreams are informal, insightful conversations with travel industry insiders — and outsiders — on larger perspectives on the crisis in the global travel industry, and different ways of looking at opportunities in these times.
I started with Jordan Klein, the managing director at Baird. Klein leads Baird’s global travel, leisure & hospitality practice and has 18 years of investment banking experience advising clients in the sector.
It was a fascinating conversation, based on a client note he sent out the week before, focused on the ground reality in the travel market in various sub-sectors today, but also the analysis of strategic opportunities ahead for the healthier players going ahead.
I really liked this line of analysis in it: What are travel companies doing to preserve value while surviving the crisis? So that was what we focused on: B2C, B2B, and corporate travel companies and travel suppliers, with overall themes around:
- Reinforcing Unique “Partnership” Relationship with Suppliers
- Keeping Detailed Track of Cost-Cutting Initiatives Implemented
- Taking Advantage of a Crisis to Implement Changes
- Contemplating Creative Strategic Alternatives to Improve Enterprise Valu
Watch the video below:
— Skift (@skift) April 3, 2020
We are doing these online events on a pay-what-you-want basis. Your support means Skift journalists and analysts can continue to do expansive and up-to-date coverage of coronavirus and its impact on the global travel industry. In the months ahead, that means watching, reporting, analyzing and guiding on how the industry recovers from these enormous changes. You can contribute to Skift’s journalism on our support page.