If you want to join the ranks of event planners evolving into event strategists, you’ll need to understand all the trends and best practices defining the future of the industry. Here's five of the most pressing trends for event professionals in 2020.
This sponsored content was created in collaboration with a Skift partner.
Each year, EventMB rounds up the top event trends defining the future of the sector for the year ahead. For the 2020 edition, Skift and EventMB visited The Venetian Resort in Las Vegas to discuss five of the most important trends with Chandra Allison, senior vice president of sales, and Olivier Dubreuil, vice president of culinary operations and executive chef.
Sustainability and corporate responsibility is a key focus for the industry and a true commitment to progress must be a priority moving forward.
“We’ve reached a tipping point where sustainability is no longer an option,” Allison says. “Choosing a partner that has integrated sustainability into its operations is something that every planner should make a goal.”
To make this actionable, a more thoughtful and strategic approach to event design is needed.
“Working together with our partners and trade show general contractors, we’ve been developing more ways to recycle and reduce some of that trade show waste. In general, we work with planners to identify what their sustainability goals and objectives are, and then we connect them with local charities to coordinate their efforts so they can meet their goals while contributing to local communities,” said Allison.
For more insights, see EventMB’s 9 Practical Tips for Staying on Trend in 2020.
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