Europe’s Scandic Hotels Targets Youthful Travelers With New Economy Brand
Photo Credit: The new Scandic Go logo. The company has added a third brand to its portfolio. Scandic Hotels
Skift Take
It's about time Scandic added another brand to its portfolio. The idea to widen the company's market in the economy segment is eminently sensible.
Scandic Hotels Group has added a third brand to its portfolio with the aim of capturing more price-conscious customers.
Scandic Go will initially launch at five refurbished properties in Stockholm, Oslo and Copenhagen.
The new brand, unveiled on Tuesday, joins the core Scandic brand and the luxury Signature Hotels.
