Europe Is Shaping the Luxury Eco-Resort Movement


Skift Take

You may start seeing the term "eco-resort" pop up more and more. But in investigating the trend, we discovered a variety of definitions, which makes the actual meaning of the term nebulous. It’s best to look to Europe for clarification.

What makes an eco-resort, well, "eco"? It's complicated. Just because a property is located in a pristine environment, engages in sustainable practices, or buys carbon offsets to compensate for its environmental impact, that doesn't automatically put it in this increasingly sought-after category. The definition of an eco-resort is a bit more nuanced than that. Europe is leading the charge in the space, not only by showing the world what exactly it can entail, but also in creating lots of properties that fit within its parameters. One possible definition comes from Steph Curtis-Raleigh, whose Upgrade Publishing company produces International Glamping Business Magazine, along with glamping and eco-resort trade shows. “Eco-resorts are largely outdoorsy hotels where there is an environmental ethos,” she said. “It can be any type of accommodation — tents, individual structures, hotel  —but it’s down to the way it’s run; it's a hotel with a conscience.” David Levanthal