Tourism Archives

Tourism

New Research: 5 Paths to Sustainable Success in Saudi Tourism

The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.

| 22 hours ago

World Cup Ripple Effect: How Non-Host Markets Are Cashing In

2 days ago

Hotels

Private Capital Is Moving Into Saudi Tourism — Their Bets Look Very Different

3 days ago

Skift Newsletters

Happy Birthday, America

4 days ago

The entrance of the new British Airways ARC venue in West London.

Airlines

Airlines Are Turning Live Entertainment Into a Loyalty Strategy

5 days ago

Tourism

Cabo Verde Made World Cup History — and Travelers Are Already Seeking It Out

5 days ago

Skift Newsletters

Who’s Really Winning the World Cup? ⚽

Hotel occupancy rates didn't spike, but interest in ranch sure did.

Bailey Schulz | 6 days ago

Airlines

UAE Bets on Discounts, Insurance, and New Visa Markets to Refill Hotel Rooms After Iran War Hit

The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

Deepthi Nair | 7 days ago

A screenshot of the IShowSpeed ad playing on Expedia's Exspeedia.com website.

Online Travel

Expedia’s First IShowSpeed Video Brought Awareness. The Latest Pushes for Bookings.

With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.

Bailey Schulz | 1 week ago

For Skift Research Subscribers launch

Skift Travel Health Index: May 2026 Highlights

The index fell to 97 in May, but this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.

Athira Thoppil and Saniya Zanpure | 1 week ago

Gillette Stadium during the Scotland vs Haiti match on June 13, 2026.

Tourism

The World Cup Winners So Far? Kansas City and Ranch Dressing

Occupancy may have missed the mark, but hotels are benefitting from a spike in room rates — particularly in certain host markets.

Bailey Schulz | 1 week ago

Tourism

Budget Cuts, Lagging Events: What’s Next for Destination Canada as CEO Steps Down

Walden's successor is set to take over as the destination works to overcome tensions with America and build back business events.

Bailey Schulz | 1 week ago

Tourism

California Poaches NYC’s Tourism Chief Ahead of 2028 Olympics

Julie Coker is leaving NYC Tourism after less than two years. She needs to turn around sluggish inbound tourism and needs to move fast: Los Angeles is hosting the 2028 Olympic Games.

Bailey Schulz | 2 weeks ago

Hotels

Dubai’s Rove Hotels Targets Saudi Arabia’s Mid-Scale Gap Before the Events Crunch Hits

Mid-scale supply in Saudi Arabia is structurally short, and the events pipeline — Expo 2030, the 2034 World Cup — will make that shortage acute. Rove is moving early, but it won’t be the only brand doing the math.

Deepthi Nair | 2 weeks ago

Tourism

What Albania’s Flamingo Revolution Tells Us About Sovereign Capital’s Coastline Problem

The largest tourism-real-estate deals increasingly arrive with a demand for exceptional treatment: special investor status, rewritten protections, consent bypassed. Albania is just the loudest case; the governance failure is the same everywhere.

Rafat Ali | 2 weeks ago

Tourism

Heat Wave Hits Some of Europe’s Top Tourist Attractions

Europe faces record-high temperatures just as its peak travel season ramps up.

Bailey Schulz | 2 weeks ago

Bailey Schulz

Global Tourism Reporter

Bailey is Skift’s global tourism reporter. Before joining Skift, she worked for USA TODAY's money and travel sections and at the Las Vegas Review-Journal, where she covered the city's casino industry and tourism. In her free time, she enjoys reading and traveling.

Darin Graham

Climate Reporter

Darin Graham is an award-wining climate journalist covering the travel industry for Skift. He reports on how airlines, hotels, and tourism businesses are responding to the climate change - from the innovations and technologies respawning the industry to greenwashing allegations and business risk.

Rashaad Jorden

Associate Editor

Rashaad Jorden is Skift's Associate Editor/Archivist, writing articles about a wide variety of breaking news topics as well as stories about inbound tourism from Canada.

the most powerful room in global travel returns to new york City. September 22-24.

the most powerful room in global travel returns to new york City.
September 22-24.