Tourism Promotion Needs to Evolve to Address Climate Change and 7 Other Top Tourism Stories This Week

A New Normal Emerges for Tourism Promotion in the Age of Climate Change: As extreme weather events disrupting tourism become more and more common, the way destinations respond feels less and less appropriate. A new normal is emerging — and it’s going to be tough.

Travel Megatrends 2020: Subscription Travel Is the Next Frontier of Loyalty: Earning consumer loyalty means more than giving them rewards. Subscriptions and memberships represent a compelling way for travel companies to create lasting relationships with consumers.

Carbon Footprint Impact Extends Way Beyond Flights Across All of a Vacation: New Study: It’s a very small sample size at a very small travel company, but this study points to a possible way forward for the travel industry. If consumers can get a better idea of the environmental impact of their vacations, they can then make more informed decisions.

A Wish List for Hospitality and Travel in 2020: In 2020, the stakes for innovation and being customer-centric are higher than ever. Here are some gaps, opportunities, and much-needed prescriptions to improve travel and hospitality.

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly: Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it’s a huge challenge.

Can Travel Advisors Help Hawaii Deal With Its Tourism Issues? The many travel advisors who sell Hawaii certainly have a part to play in contributing to Hawaii’s sustainable future.

How Global Event Planners Need to Think About China’s Secondary Cities: China has become a hot spot for global business travel, and its secondary cities are evolving to accommodate larger conferences and conventions. What should event planners know?

What You Need to Know About Events in China in the Next 5 Years: China’s event sector is poised to grow explosively over the next five years. Expect some interesting innovations from a country that isn’t beholden to the way things are done traditionally.